Memes and social media are perfect for each other.

Both concepts are about connecting with people online. While social media is a platform for communication, memes are a way of expressing a culturally-relevant idea. A meme is an image or video that represents the thoughts and feelings of a specific audience.

Most memes are captioned photos intended to elicit humor. However, there are many viral video memes too.

Memes are a worldwide social phenomenon, and an increasingly important aspect of viral marketing and social engagement. Memes often relate to existing cultures or subcultures. Often, memes spread rapidly through social media, email, and forum boards.

Where Does the Word “Meme” Come From?

The term “meme” was coined by Richard Dawkins, a biologist. Dawkins believed that cultural ideas are like genes. He thought that our concepts as a society spread from brain to brain, multiplying and mutating as they went. The resulting trends were his definition of a “meme.”

Most modern “memes” are cultural inside jokes. They’re a way of connecting with people across the internet through unique photos that become instantly recognizable. Memes collect emotions, ideas and actions into an easy-to-translate format. Memes are ideal for the digital age.

The Benefits of Memes for Brands

Though memes are popular in the consumer world, they’re also powerful for companies too. Companies use memes to:

Share information in a fun and memorable format.

Humanize your brand through a demonstration of personality.

Showcase complicated concepts like company culture uniquely.

Obtain higher engagement with their audience.

Why Marketers are Using Memes

Most internet users spend around 100 minutes a day on social media. Most of our conversations today are informed by the jokes and references made online. Whether it’s a picture from a social influencer or a video from a brand, memes are affecting the language that customers speak online. This means that brands need to learn how to translate their advertising for this new world.

Memes elicit better reactions from audiences because they’re tailored for social media. People naturally share memes as part of their online experience, so they’re a great way to improve engagement.

How to Use Memes on Social Media

Brands using memes on social media need a strategy.

Like any other social marketing plan, posting memes must be a measured and audience-specific process. Remember to:

Target your customers: Know your audience’s sense of humor before you begin posting. Humor has a very wide spectrum and poor planning could cause offense.

Create branded memes: Rather than copying and pasting memes, organizations often see better results when they create their pictures and videos. Just make sure you understand the context of the picture or video you’re using.

Don’t force it: If memes look forced or out of place, they will damage your reputation. Make sure that your use of memes seems natural.

Don’t overuse memes: Memes are best used sparingly and in the right circumstances. Too many memes on your timeline will make your clients question your professionalism.

Traduzione

Meme     e   social   media     sono   perfetti   l’uno   per   l’altro.

Entrambi     i   concetti   riguardano il collegamento     con   le   persone   online.

Mentre   i     social   media   sono   una     piattaforma   per   la   comunicazione ,   i   meme   sono   un   modo   per     esprimere   un’idea   culturalmente   rilevante.

Un   meme   è   un immmagine   o   un video     che     rappresenta   i   pensieri   e   i   sentimenti   di     un     pubblico   specifico.

La     maggior   parte   dei   meme   sono   delle   foto   con     didascalie   intese   a   suscitare   umorismo.

Tuttavia ,   ci   sono   anche   meme   con   video   virali.

I     meme   sono   un   fenomeno   sociale   in   tutto   il   mondo   e un   aspetto     sempre     più     importante   del     marketing     virale   e   dell’impegno     sociale .     I     meme   spesso   si   riferiscono   a   culture   o     a   sottoculture     esistenti .

Spesso   i     messaggi     si     diffondono     rapidamente   attraverso   social   media,   email   e   altre   piattaforme.

Il   termine   meme   è   stato   coniato   da   richard     dawins , un   biologo.   Dawins   credeva   che   le   idee   culturali   fossero   come   geni.   Pensava   che   i nostri   concetti   come societa   si diffondessero   dal     cervello   alla   violazione , moltiplicandosi   e   mutando   mentre   procedevano . Le   tendenze   risultanti   erano la   sua   definizione   di meme.

La   maggiorparte     dei   meme   moderni   sono   culturali   all’interno   di barzellette .   Sono   un   modo   per   connetere   le   persone attraverso internet   e   attraverso   foto   uniche   che   diventano   immediatamente   riconoscibili . I   meme   sono   ideali   per   l’era   digitale. Sebbene   i   meme   siano   popolari   nel   mondo   dei   consumatori,sono   anche   utili   per   le   aziende   che   usano   i   meme per   :   condividere   informazioni   in   un   formato   divertente   e   memorabile,   umanizzare   il   proprio   marchio  

Attraverso     una   dimostrazione   di   personalità,   mostrare   concetti   complicati   come   la   cultura     aziendale     in   modo   univoco, maggiore   coinvolgimento   con   il   loro   pubblico.

La maggior parte   degli   utenti   di   internet   trascorre   circa   100   minuti   al   giorno   sui   social   media.

La   maggior parte   della   nostra   conversazione   oggi   è   informata   dalle   battute     e   dai   riferimenti     fatti   online. Sia     che   si   tratti di   un’immagine   di   un   influencer   sociale   o   di   un   video   di   un   marchio,i   meme   che   incidono   sulla   lingua   parlata     dai   clienti   online.

Ciò   significa   che i   marchi   devono   imparare a   tradure   la   loro   pubblicità   per   questo   nuovo   mondo.

I   meme   suscitano   reazioni migliori   da   parte   del   pubblico   perché sono   personalizzati   per   i   social   media.

Le   persone   condividono   naturalmente   i   meme   come   parte   della   loro   esperienza   online,quindi   sono   un   ottimo   modo     per   migliorare   il   coinvolgimento.

I   marchi   che   utilizzano   i   meme   sui   social   media   hanno   bisogno   di   una   strategia .come   ogni   altro   piano   di   social   marketing   ,pubblicare     meme   deve   essere   un   processo     misurato   e   specifico   per   il   pubblico .   Ricorda di: indirizzare     i   tuoi     costumi :   conoscere   il   senso   dell’umorismo   del   tuo   pubblico     prima   di   iniziare   a   pubblicare.

L’umorismo     ha   uno   spettro   molto   ampio   e   una   cattiva   pianificazione   e   potrebbe   causare delle   offese.

Creare   meme con   marchio :   piuttosto   che   copiare e   incollare   meme ,   le   organizzazioni   spesso   ottengono   risultati   migliori   quando   creano   immagini   e   video. Basta     assicurarsi   di comprendere   il   contesto dell’immagine   o   del   video che   si   sta   utilizzando. Non   forzarlo   :   se   i   meme   sembrano   forzati   o   fuori   posto   ,danneggeranno   la   tua   reputazione .   Assicurati   che   il   tuo   uso   dei   meme sembri naturale . Non   abusare   dei   meme :   il   meme   sono   meglio   usati   con   parsimonia   e   nelle   giuste

circostanze.   I   meme     sulla   tua   cronologia   faranno   mettere   in   discussione   la   tua   professionalità   ai   tuoi   clienti.