Advertising & Shopping 

READING COMPREHENSION QUESTIONS

 

1. A contended shopper

a. Is one who gets the best bargains 

b. Resists impulse buys

c. Shops the moderation and economies

d. Rates the action of purchasing above the purchase itself.

 

2. Internet shopping is 

a. More popular than traditional shopping methods 

b. Unlikely to overtake conventional shopping

c. Popular as it involves less effort than conventional shopping

d.  Of limited use as buyers like to see what they are purchasing.

 

3. The most original types of Internet advertising 

a. Are thought-provoking 

b. Try to override rational thought 

c. are aimed at more gullible customers

d. Actively engage the buyer 

 

4. Brand names

a. Make the wearer feel extra special

b. Are value for money 

c. Tend to be worn be wealthier teens

d. Are losing popularity 

 

5. Items purchased by the consumer

a. Are always considered a necessity  

b. Reflect personal taste 

c. Are bought for both practical and superficial reasons.

d. Rarely result in costumer satisfaction.

 

LISTENING COMPREHENSION

 

 LISTENING TEST

1. You will hear a woman talking about an item she wanted to buy. What did she feel?

A. Pride

B. Dissatisfaction

C. Compassion

 

2. You will hear someone introducing a TV program, who’s going to talk about advertising?

A. A teen product advertiser 

B. A marcate researcher 

C. A toy manufacturer 

 

3. You will hear a woman speaking on the phone. Where is she phoning 

A. The Coxton bus station 

B.the Merryton advertising company

C. The lost property department

 

4. You will hear someone talking about a competition.

Where will the reports be sent to?

A. A television channel

B. A radio station

C. A tourist guide

 

5. Listen to this woman on the phone. Why is she calling?
A. To express her disappointment 

B. To apologise for her delay

C. To give advance 

 

6. You will hear someone talking about advertising. How does he feel?

A. Enthusiastic 

B. Insecure

C. Annoyed 

 

7. You will hear two people talking together. What are they talking about?

A. The sales policy of shops 

B. The best buys in town 

C. The shops with the lowest prices

 

8. You will hear two people talking. What are they going to buy?

A. Ticket to Disneyland. 

B. A particular brand of cereal.

C. A guide book advertising Disneyland.