Specific appeal to:

Paragraph 4:

- Straight to the point and sincere speech:

o Difficulty for America to recover:

o Necessary values and actions:

§ Common effort, shared responsibility, bold experimentation

§ Example of Roosevelt and the Great Depression ==> values and not only government programs or dictates

o Recover will be long => his successor should continue Obama's policy

o Set of goals to reach:

§ Manufacturing, energy, education, national security

o Consequences:

§ New jobs, more opportunity, stronger foundation of economy

§ Getting America back to its wealth and values

Paragraph 5:

- Examples of his effort:

o Meeting with troubled workers and business leaders

o Signing trade agreements

- Appeal to Americans' worth Workers

- Importance of creating new jobs in the USA:

o Criticism towards shipping jobs overseas

o Attractive perspective: a million new manufacturing jobs in 4 years

- Energy question:

o More in control and less dependence on foreign oil

o Scientific progress:

§ more efficient engines

§ renewable energy:

· new jobs

· no pollution (reference to climate changing) Ecologists

o Criticism towards his towards Romney and oil companies (wealth, environment)

Paragraph 6:

- Importance of education: Students

o Without age or money limit

o Gateway to opportunity

§ Personal examples (he and his wife)

o Last successes:

§ Raising standards for teaching and learning

§ Less tuition

o Importance of having skilled American workers (and not foreign workers)

o Importance of teachers and parents in students' life

o Goals:

§ Improving early childhood education

§ More opportunities for workers to get skilled

§ Cutting in half the growth of tuition costs