Card on B. Obama’s speech.

Title, date and place of publication.

The text taken in analysis is the acceptance speech of B. Obama. The speech was delivered by the President of the United States on the occasion of his re-election to the office, on the 6^th of November 2012 at the Democratic national convention.

Text type and purpose of the type.

It is an oral argumentative text, which is why inside it there are some repetitions that allow the speaker to establish a concept in the mind of the listener. The argumentative text has the objective of convince the listener / the reader on the correctness of the argument / the thesis / the idea on display.

Purpose of who pronounces it.

The main goal of Obama when he exhibited this dissertation was to explain to the American people that the only thing that people can do to improve the economic situation of the country is working hard. Another of his aims was to summarize the various problems of America and resubmit the program that he had devised to solve them.

Type of language used.

Obama is aimed at the entire American and global public and for this reason must articulate the concepts in a way simple and understandable to everyone, but without being obvious. To do so he uses short periods and specific terms but refer to everyday life. the work done on the analysis of terms shows that the 10% of the words are of Latin origin and that most of these concerns the semantic fields of business, politics, labour and school education. Another ploy used by Obama to make simple concepts that intended to convey to the audience is the presentation of quantitative and qualitative data tangible and known by all. As quantitative data he does not report the actual numbers but it illustrates the numbers approximating to hundreds or thousands. A qualitative data instead is the fact that the crisis exceeded mentions during the tenure of Bill Clinton, to make it clear to Americans that it is possible to improve the economic situation.