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1) "Lregole dell'attrazione le cercano tutti ma sono le regole della distrazione le più interessanti, ma non le cerca nessuno."

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2) "Il senso della misura è incommensurabile in questa modernità. Il pudore è un'intermittenza dello stile."

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3) "I ricordi indietreggiano sempre: come fa il tempo quando lo vai a cercare. Poi quando li metti con le spalle al muro sanno raccontarti tutto."

In the italian language the verb ‘'distrarre'' means to take someone's attention off and also to entertain. It is interesting to notice that the adjective ‘'distratto'' is usually translated with ‘'absent-minded'' but in fact it means ‘'self-absorbed''. On the other side the verb ‘'attrarre, attirare -  to attract''  means to attract someone's attention and to negate someone's self-absorption. Cotroneo says that everybody searches for the rules of attraction and it is a statement that can be applied to different contexts: human relationships, politics, advertising, mass media, market...

What is important to say is that to attract someone is easier and gives much more results in short time (generally speaking) than to distract someone. Mass media or advertising for example want to attract people, to impose them something they don't necessarily need. They don't want people to be self-absorbed and thoughtful, they want people to be immediately attracted without going in depth. Because if a person goes in depth and becomes reflective, he would take his attention on his self and not on what an advertising is trying to sell. Self-absorbed people are dangerous because they cannot be easily attracted and they are more focused on ‘'beeing'' than ‘'having''. To distract someone implies that you have to take someone's attention off (not to catch it!) so that he can take his attention on his self. The rules of distraction could als be used by advertising but it would take too much time and it wouldn't be so effective. The rules of attraction can be applied to masses, the rules of distraction don't, they change for every single individual.  The second quotation wants to say on one hand that the values of our liquid society are changed and on the other that values lost their consistency because appearance ( not just physical) and style became very important. The verb ‘'to search for'' is used in the fist as in the last quotation and in my opinion they are connected. The Search for time, memory, attraction, distraction. To distract requires time, either to catch your memories. Everybody knows what psychology (Freud in particular) says about memory, repression/removal...but Mr Cotroneo may want to underline that we have to take our time, to distract us before approaching our memories in order to discover something. Memories seems to draw back if you search them ...so you have to face them.