The article published on The Guardian the 6th October deals with the changes that Mr Jobs brought in market.

The main innovation is the new idea of capitalism.

Market gives the consumer what he desires but he does not know to desire it.

Mr Jobs provides the clearest evidence that excellence comees at a cost.

The way he controls his company was seen as unpopular and undemocratic but his succes changes people ideas. 

To conclude,Mr Jobs shows that capitalism system could not exist without buyer contribution.