PIERO CAVALLARI                                     cl. 4A                                                   01/12/2011

From  University of Southern California website

   -VISIT USC (video)

 First of all the shot promotes the "setting" in which the university is situated: the down town of Los Angeles and the throbbing life in San Diego mean beaches, Hollywood glamour, a centre of International business and a global art scene.

In one of the metropolitan wonder in California, USC represents a place where thought, innovation and achievement meet together.

The campus is also a tourist destination: all the buildings are well-kept and clean, characterized not by an high-tech architecture but made of red bricks, marble statues and Renaissance fountains. Everything is very accurate as if it is part of a  location for a movie. Gardens and parks like landscapes relax visitors and students.  

The USC opened its very first buildings in 1880, when LA was just a frontier town.

Promoting international activities the university is one of the top ranked private researching institutions.

Works  by old masters are visible by the galleries: indeed USC promotes history and local, national and international culture.

From the long standing Hollywood connection the USC has the possibility to train the artists of tomorrow.

Talking about trainings, more Olympic athletes come out of USC than any other university in the world!

USC has a protagonist role for music and live events in LA.

The university is a social point of meeting, during local or international events natives and tourists come to the campus.

As I was viewing and listening the video I felt a pleasant feeling of an open welcome, that offers me enough opportunities to make me choose USC in my future life. The shot, which has a promotional function, succeeds in its goal! Everything seems moderately perfect, like a dream, something un real. I'm asking myself: "Where are the natural negative aspects??". The people you will leave from, economic troubles.. I already don't know.. But we will see. Maybe.