I saw three videos about the University of Cambridge: the first entirely focused on the visual level, with many beautiful pictures that convay an idea of prestige and architectural beauty but without any concrete information. The second is a kind of a power point, that gives many information largely superficial but offering a starting point for a deeper research. Unfortunately it has a terrible lay-out, not so inneficient how ugly, and it is accompanied by an irritating soundtrack.
The third is all made up by interviews to different students and it seems very professional.

In the first video, the ''reader's attention'' is caught firstly by pictures.
In effect Cambridge seems a beautiful place, enormous, massive, wanderfully old and inspiring study.
The second gives data about the University's history, its different offers and colleges and specific features.
The University is 800 years old and more then 80 noble prices gradueted there (for example Amartya Sen Chair, Dorothy Hodgkin, Bertrand Russel and Federick Sanger). There are museums and optimally provided library (you can see it your self by the pictures), in addition in the video is said that Cambridge University has every book that has ever been published in the UK. Art and sport are supported and students have got numerous opportunities. Cambridge graduates has one the highest rate of employment in the UK and the University offers bursaries. The third video is very impressive because you can imagine concretely how a Cambridge student's life is. The student interviewed are all very satisfacted and proud about their choice even if they openly say that there's obviously a lot to study, but this is part of the satisfaction. At the end there is a man (i'm not sure if he is a student or not) that says that Cambridge is a university for independent and brilliant people. An efficacious end.