Analysis of the article How Steve Jobs changed capitalism by Julian Baggini

The article, published on "The Guardian" and written by Julian Baggini, deals with the changes brought about by Steve Jobs in everyday world and, in particular, in business world and in the idea of capitalism.
The jornalist explains Steve Jobs reversed the relation between consumers and businessman: consumers are no longer kings, they are people who do not know what they really want and it is a businessman's task give them right products. This is one of the elements at the base of Steve Jobs' success.
Another aspect is about the product quality. What determines a good product is not his low price but his quality;"a race to the bottom" doesn't necessarily leads to seccess. The key is to sell high quality products for what they worth. This idea concerns all sectors and it is what makes a brand respectable and reliable.
True exelence requires controls on copyright and refusals to license to third parties. This is what Steve Jobs did and this is the reason why he was considered undemocratic and demagogic.
Julian Baggini goes on writing how besiness in free market works. Businessmen are constantly looking for how improve they proficts and efficiency and how fullfill all possible gaps in the market. At the base of a success there is an idea which could be seen only by a genius. These ideas, alone or together with others, create a rapid innovation.
Considering these elements, the journalist explains that if Steve Jobs had not invented his products someone elso would have done it, sooner or leter, but probably not achieving a result as remarkable as his.
The article ends restating that Steve Jobs changed market conception, creating in this way a new world