How Steve Job Changed Capitalism. Textual Analysing

The text is an article from “The Guardian”  written by Julian Baggini on 6^th October 2011.

The journalist invited the readers to reflect how Steve Jobs changed the Capitalism and business world: it is the greatest legacy left by the technological and creative visionary.  

Jobs revolutionised the old idea that the consumer is king: this is true for Apple as for anyone else; but Jobs’ think is that you can’t give consumer what he wants because he doesn’t know what he wants. In this way is not essential to pander the consumer to the conventional: market are not necessarily conservative.

Jobs was in contrast with the optimistic open-source movement and the race-to-the-bottom which believed in economy goods; he underlined the importance to charge a premium price for a premium product because is impossible sustain quality selling a few cost.

The cost is not the only factor that you must consider, are significant  the tight control to copyright, refusal to license third parties and tied devices to its suppliers of content. Is for this mode to administrate a company that jobs is consider undemocratic, unpopular and demagogic. This means that is not necessarily to work open, collaborative and non-judgmental way to have a better good.  

The law of market imposes to have the best idea among the other businessman for increase efficiently and profit, and this idea is possible only squeezing every last bit of potential. This actions reflect how for business is important doing what is best for itself. 

There is an analogy between market and Nature: survive only the best; but there is also a difference. Nature system, that needs aeons of time to create an efficacy product, is random while the human innovation not because some genius have the ability to make gold from an idea considerate crazy by others.

For jobs the market is not able to take care of things by itself, and considered the capitalism perfectly self-regulating.