Learning Paths » 5B Interacting
MBurino-How Steve Jobs Changed Capitalism. Textual Analysis
by - (2011-10-16)
Up to 5 B - How Steve Job Changed Capitalism
On 6th October 2011 Julian Baggini, one of the "The Guardian" journalists, wrote an article about how Steve jobs changed capitalism.
The journalist thesis is that Steve Jobs deeply influenced capitalism and showed its limits . To support the idea Baggini started to give some examples of how Jobs became successful despite the market rules.
Steve Jobs understood that, as the consumers do not know what they really want, you have to anticipate their ehishes or what they still do not know they want. This was a new concept about capitalism, that only used to pursue the idea of satisfy the consumer's, without creating new ones.
Also Steve Jobs noticed that a high-quality product must necessarly have a high price. The idea collided with the open-source movement and the race-to-the-bottom system, but as Apple became one of the biggest world's companies, it showed that Steve Jobswas right , because people are willing to do anything for quality.
The journalist goes on explaining the reasons why Steve Jobs became so unpopular: his tight control on copyright, the refusal of licence third parties, and the way he tired his devices to his own suppliers of content where the case. Yet his success demonstrated that a tight control system is the only way to get the real excellence.
Furthermore, he understood that only by producing reliable products a brand can be respectable and considered, showing that the great companies are such just because they have products of substance behind them.
It is true that businessmen have been demoted beneath "market forces" and, that every business makes what is the best for itself, so that every firm tries to fill the gaps in the market before other brands do it. Yet Steve Jobs showed that the market is not perfectly self regulating and able to generate all the good ideas as the human genius can have ideas that may seem crazy but that are made of gold, and also can develop products that can really take off.
To sum up the journalist opinion is that Steve Jobs changed the market and the capitalism by what he achieved, showing that our view about it must change.
The journalist thesis is that Steve Jobs deeply influenced capitalism and showed its limits . To support the idea Baggini started to give some examples of how Jobs became successful despite the market rules.
Steve Jobs understood that, as the consumers do not know what they really want, you have to anticipate their ehishes or what they still do not know they want. This was a new concept about capitalism, that only used to pursue the idea of satisfy the consumer's, without creating new ones.
Also Steve Jobs noticed that a high-quality product must necessarly have a high price. The idea collided with the open-source movement and the race-to-the-bottom system, but as Apple became one of the biggest world's companies, it showed that Steve Jobswas right , because people are willing to do anything for quality.
The journalist goes on explaining the reasons why Steve Jobs became so unpopular: his tight control on copyright, the refusal of licence third parties, and the way he tired his devices to his own suppliers of content where the case. Yet his success demonstrated that a tight control system is the only way to get the real excellence.
Furthermore, he understood that only by producing reliable products a brand can be respectable and considered, showing that the great companies are such just because they have products of substance behind them.
It is true that businessmen have been demoted beneath "market forces" and, that every business makes what is the best for itself, so that every firm tries to fill the gaps in the market before other brands do it. Yet Steve Jobs showed that the market is not perfectly self regulating and able to generate all the good ideas as the human genius can have ideas that may seem crazy but that are made of gold, and also can develop products that can really take off.
To sum up the journalist opinion is that Steve Jobs changed the market and the capitalism by what he achieved, showing that our view about it must change.