This article written by Julian Baggini  was published in “The Guardian” on the 6th October and it deals with the changes in the modern economic system, using Steve Jobs and his companies like an example.

Firstly the journalist states that no longer the consumer is king, the market is not based on the old demand and offer system. A new businessman shouldn't give consumers what they want, because they don't know what they want. This is a very different point of view compared to the old one.  This mean that the market is not necessarily conservative,  besides "truly great innovations can become popular".

The second opinion of the journalist is that it isn't true that all good product can be made in a collaborative way. So it follows that if you want a premium product, you must pay for it a premium price. Another very important thing is the control of the copyright. All these ways were followed by Steve Jobs, so the journalist use him like an example, to sustain his thesis's. Infact the idea that everything work better if it's open and collaborative was refused by Steve Jobs.

Thirdly the journalist state that, even if it seems that there's no reason for pay men and women so much, human innovation can worker quicker than the nature because human innovation is not random at all: only the genius can see some crazy ideas are made of gold. For example Steve Jobs and his team come up with a new device that really took up.

So the new idea of capitalism is then that the market is not maximally efficient and can't be left to take care of things by itself.  So the capitalism is not perfectly self regulated. We have a new idea of capitalism, also thanks to Steve Jobs and his company achievements.