Learning Paths » 5C Interacting
Analysis: The change of capitalism
by - (2011-10-17)
Up to 5C - How Steve Jobs Changed Capitalism
This is an article about evolution of capitalism written on "The Guardian" by Julian Baggini the 6th October 2011 at 19:00.
First of all the author writes that Steve Jobs change the way in which people thinks about capitalism. The innovation in Steve's way of thinking is that he is the first to think that the consumer doesn't know what he want.
Another intersting aspect of this article is the idea that good things are made not for free; "You must charge a premium price for a premium product"; and this is the only way to sostain quality. Steve Jobs' idea to control Apple's copyright was judged undemocratic but it hs been one of the reasones of Apple's success.
From this comes the idea that only making good products a brand can be consider respectable.
The idea of Steve Jobs might sound old-fashioned because people in business have been demoted in importance beneath "market forces".
Drawing conclusions Steve Jobs shows that Capitalism is not perfectly regulating; infact it can't exist without the consumer contribution