MCorte - How Steve Jobs Changed Capitalism - Analysis of the article about Steve Jobs

This article is written by Julian Baggini and published in the "Guardian" on 6th October 2011, just one day after Steve Jobs's death. Baggini takes cue from this event to discuss importance of this popular man in the change of capitalism. Actually Steve Jobs is still a pretext because he is not the total game - changer but the symbol of the new age of capitalism. The main thesis discussed by the journalist is that the nowadays capitalism is not a perfectly self - regulated as shown by Jobs' career.
First at all the journalist wants to explain about consumism culture that is the background of the article. To start consumer is not the king of the market and the market does not make everything the consumer wants. In fact Jobs understood that the new culture does not follow conventions and is never conservative. In front of this Jobs also proves that a collaborative system doesn't ensure all good things. Instead it is often necessary to use tight controls even to be undemocratic and demagogic exactly like Jobs. He probably killed the idea that everything works better if it is open, collaborative and no -judgement. Jobs also increased respectability of multinational brand because the good one mat have also products of substance behind them. And this shows again that market forces can also promote success and good things even without collaborative system.
Therefore the journalist specifies that the really big importance of what Jobs proves , was about the dynamic efficiency of the free market. In fact Jobs demonstrates that the market has always squeezed every last bit of potential for increase efficiency and profit. So Baggini shows that Jobs is not the only game - changer but a man changing market. It is not true that without him we wouldn't' t have Ipod, Ipad and so on; the market asks always for something of new(even against the consumer) and probably someone else would have made these creations even if in different times and ways.
In fact Baggini correctly explains that human innovations are not as nature mutations, that need some alones, but instead they are immediately and also not random at all, because only the most crazy and genius people can understand that some ideas are "made by gold". For example Steve Jobs and his team can come up with a new type of devices that really took off.
So Jobs' career proves that the market is not maximally efficient and cannot be left to take care of things by itself. But this must not be interpretated as a criticism to capitalism; Jobs has always thought about this system as something of not perfectly self - regulated. In this way Baggini explains clearly his thesis about change of capitalism.
The journalist conclude that capitalism looks different because of what Jobs and his company achieved. They have challenged both lazy market and idealistic anti - capitalist critics. According to the importance of Jobs, Baggini concludes that the world would have been different without him even if not so far forward but maybe less interesting.